remote
Senior Manager, Marketing, Epic Games Store
Senior Manager, Marketing, Epic Games Store
Epic Games is seeking a Senior Manager, Marketing for the Epic Games Store to lead the product marketing strategy. This role involves developing and executing comprehensive marketing initiatives focused on user acquisition, engagement, and retention, while leading a team of marketers and collaborating with cross-functional teams.
About the role
About the Role
Epic Games is looking for a Senior Manager, Marketing for the Epic Games Store to own the end-to-end product marketing strategy for the store itself. In this role, you’ll lead a team of marketers and partner closely with cross-functional teams to grow the Epic Games Store’s audience, drive engagement, and improve retention. If you have a passion for games and thrive in a fast-paced environment where you can make an immediate impact, then we’d love to talk with you!
What You’ll Do
- Develop and execute comprehensive marketing strategies for the Epic Games Store, focusing on user acquisition, engagement, and retention.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment.
- Collaborate with product, engineering, and design teams to ensure marketing initiatives are integrated throughout the product lifecycle.
- Drive growth marketing initiatives, including CRM, email marketing, push notifications, and in-app messaging, to maximize user lifetime value.
- Utilize data and analytics to inform marketing decisions, optimize campaigns, and report on key performance indicators.
- Identify and implement innovative marketing tactics to reach new audiences and deepen relationships with existing users.
- Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify new opportunities for growth.
- Manage marketing budgets and resources effectively, ensuring optimal ROI.
What We’re Looking For
- 8+ years of experience in product marketing or growth marketing, with a focus on digital platforms or games.
- Proven track record of developing and executing successful marketing strategies that drive user growth and engagement.
- Strong leadership and team management skills, with experience mentoring and developing marketing talent.
- Expertise in CRM, email marketing, push notifications, and in-app messaging platforms and best practices.
- Ability to leverage data and analytics to inform marketing decisions, optimize campaigns, and measure results.
- Excellent communication, collaboration, and presentation skills.
- Passion for games and a deep understanding of the gaming industry and player communities.
- Experience with game development or publishing is a plus.