remote
Senior Growth Architect - Pacaso
Software Engineer
Senior Growth Architect driving data‑driven acquisition and retention strategies across a global second‑home marketplace, leveraging analytics, marketing automation, and funnel optimization to scale user growth and revenue.
About the role
Key Responsibilities
- Design and execute end‑to‑end growth experiments, from hypothesis to measurement, to increase user acquisition, activation, and retention.
- Analyze large datasets to uncover actionable insights, segment audiences, and prioritize high‑impact growth levers.
- Collaborate with product, engineering, and marketing teams to build and iterate on marketing automation workflows and personalized user journeys.
- Lead A/B and multivariate testing initiatives, ensuring rigorous statistical validation and rapid iteration.
- Develop dashboards and reporting tools in SQL and BI platforms to track key growth metrics and inform strategy.
Requirements
- 5+ years of growth or performance marketing experience in a SaaS or marketplace environment.
- Proficiency with SQL, data visualization tools, and marketing automation platforms (e.g., HubSpot, Braze).
- Strong analytical mindset with a track record of turning data into growth actions.
- Excellent communication skills and ability to influence cross‑functional teams.
- Experience with A/B testing frameworks and statistical analysis.