Senior Director, Media Analytics, Commercial Strategy & Acceleration - Instacart

We're transforming the grocery industry

At Instacart , we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Commercial Strategy & Acceleration (CSX) team empowers Instacart ’s commercial organizations with domain expertise to drive innovation, cohesive strategy, and agile execution at scale—catalyzing our partners’ success across retailers, brands, and agencies.

We are seeking a Senior Director of Media Analytics to lead a high-impact organization of approximately 30 analytics professionals focused on Instacart Ads. You will set the vision, strategy, and operating model for how measurement, experimentation, and insights drive advertiser outcomes and unlock incremental investment. In close partnership with Brand Partnerships, Ads R&D, Product, Data Science, and our CPG customers—as well as key industry bodies—you will deliver rigorous, trusted analytics that guide decisions for some of the world’s largest brands.

This role is ideal for a hands-on leader who thrives in a fast-paced, constantly evolving environment and enjoys working cross-functionally to solve complex problems at scale. New York is preferred, with flexibility for qualified candidates across the U.S.; periodic travel to New York City, client offices, and industry events is expected.

About the Job

• Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions.
• Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture.
• Build and standardize frameworks for causal inference, geo and audience experiments, MMM,