remote
Senior Director, GTM Analytics & Growth Strategy - WP Engine
Software Engineer
Lead cross‑functional teams to drive data‑driven go‑to‑market strategies, leveraging SQL, Tableau, and advanced analytics to optimize acquisition, activation, and revenue growth across global markets.
About the role
Key Responsibilities
- Define and execute a comprehensive GTM analytics framework that informs product, marketing, and sales initiatives.
- Lead large‑scale data projects, building SQL pipelines and Tableau dashboards to surface actionable insights for senior leadership.
- Design and oversee rigorous A/B testing programs to validate growth hypotheses and optimize conversion funnels.
- Collaborate with product, marketing, and engineering to translate data findings into scalable growth tactics.
- Mentor and grow a high‑performing analytics team, fostering a culture of experimentation and continuous improvement.
Requirements
- 10+ years of experience in analytics, growth, or data science within a high‑growth tech environment.
- Proven track record of driving revenue growth through data‑driven GTM strategies.
- Advanced proficiency in SQL, Tableau, and statistical analysis.
- Strong leadership skills with experience building and scaling analytics teams.
- Excellent communication skills, able to present complex insights to executive stakeholders.