onsite
Senior Director, Digital Strategy & Activation - Women s Healthcare - Bayer
Software Engineer
Lead the digital strategy and activation for women’s healthcare, driving data‑driven initiatives, cross‑functional collaboration, and innovative digital solutions to enhance patient outcomes and market reach.
About the role
Key Responsibilities
- Develop and execute a comprehensive digital strategy for women’s healthcare, aligning with business objectives and market trends.
- Lead cross‑functional teams to activate digital campaigns, ensuring seamless integration across marketing, sales, and product channels.
- Analyze performance data to optimize digital initiatives, leveraging insights to improve patient engagement and ROI.
- Build and maintain strong relationships with internal stakeholders and external partners, fostering collaboration and knowledge sharing.
- Drive continuous improvement of digital tools and processes, staying ahead of emerging technologies and industry best practices.
Requirements
- 10+ years of experience in digital strategy, activation, or related roles within healthcare or life sciences.
- Proven track record of leading large‑scale digital projects and delivering measurable business impact.
- Strong analytical skills with proficiency in data analytics tools and performance metrics.
- Excellent communication and stakeholder management abilities.
- Strategic thinker with a passion for innovation and patient‑centric solutions.