Senior Director Data & Innovation - Universal Music Group

Music is Universal It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

The A Side: A Day in the Life

Universal Music Group for Brands (UMGB) is the dedicated brand agency of Universal Music Group, creating innovative business solutions that connect brands with culture through music. As Senior Director, Data & Innovation, you will shape the future of UMGB's data, insight and AI capabilities, leading the strategy, development and adoption of proprietary platforms that transform cultural intelligence into commercial advantage. You will combine product leadership, analytics, AI, engineering and innovation to build trusted enterprise solutions used by teams and clients globally.

The B Side: Skills & Experience

Core Responsibilities

Define and lead the global Data & Innovation strategy, aligning product, technology and commercial priorities.

Own the roadmap for proprietary insight platforms, evolving MVPs into secure, scalable enterprise products.

Surface data-driven cultural trends from UMG's proprietary datasets and translate them into actionable commercial opportunities.

Develop category, audience and market insights that underpin strategic planning, client engagement and new business.

Build intuitive self-service dashboards and workflows that democratise access to insights across global markets.

Connect internal, partner and licensed datasets through modern APIs and data products to enrich intelligence capabilities.

Champion data provenance, transparency and explainability through evidence-backed insights, confidence scoring and methodology documentation.

Lead responsible AI implementation, ensuring generated outputs are source-grounded, explainable, governed and suitable for external use.