Senior Director, Amazon Commerce Measurement & Analytics - dentsu international

Job Description:

Location: open to remote candidates

The Senior Director, Amazon Commerce Measurement & Analytics is a senior individual‑contributor and team‑leading role focused exclusively on Amazon measurement across buy‑side commerce media. This role directly supports the VP, Commerce Media Measurement & Analytics and is responsible for ensuring Amazon measurement excellence across planning, activation, optimization, and client decisioning.

The Senior Director partners closely with Commerce & Retail Media Activation teams, Marketing Effectiveness, Data Experience, and Data & Technology (D&T) to ensure Amazon‑specific measurement is embedded into operating workflows rather than treated as downstream reporting.

Key Responsibilities

Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).

Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality.

Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.

Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.

Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.

Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.

Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients

Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms.

Consult on Amazon measurement best practices for client teams.

Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement.

Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Qualifications

10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.

Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries

Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)

Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting

Working knowledge of AMC APIs, data ingestion, and measurement data pipelines

Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools

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