onsite
Senior Director, Advertising and Data Monetization - Verizon
Software Engineer
Lead Verizon’s next‑generation advertising and data monetization strategy, driving programmatic innovation, revenue growth, and cross‑functional collaboration using advanced analytics and data‑driven insights.
About the role
Key Responsibilities
- Develop and execute a comprehensive advertising and data monetization strategy that aligns with corporate growth objectives.
- Lead cross‑functional teams in programmatic media buying, data analytics, and product development to maximize revenue streams.
- Drive innovation in data‑driven advertising solutions, leveraging advanced analytics, machine learning, and real‑time bidding technologies.
- Establish and maintain strategic partnerships with media vendors, technology providers, and key industry stakeholders.
- Oversee performance measurement, reporting, and optimization of advertising campaigns to achieve KPI targets.
Requirements
- 10+ years of experience in advertising, media buying, or data monetization, with a proven track record of revenue growth.
- Deep expertise in programmatic advertising, data analytics, and revenue optimization.
- Strong leadership skills with experience managing large, cross‑functional teams.
- Excellent communication and stakeholder management abilities.
- Strategic thinker with a data‑driven mindset and a passion for innovation.
Skills
software developmentsystem designproblem solving