onsite
Senior CRM Strategy Manager - Reactivations - HelloFresh SE
Software Engineer
Lead the design and execution of reactivation strategies across the customer lifecycle, leveraging CRM platforms, data analytics, and marketing automation to drive revenue and improve customer retention.
About the role
Key Responsibilities
- Develop and execute end‑to‑end reactivation campaigns using CRM tools, ensuring alignment with overall marketing strategy.
- Analyze customer data to identify churn risks, segment audiences, and personalize reactivation messaging.
- Collaborate with cross‑functional teams (product, data science, creative) to create compelling offers and content.
- Run A/B tests to optimize campaign performance, measuring lift in engagement, conversion, and revenue.
- Report on campaign outcomes, providing actionable insights and recommendations for continuous improvement.
Requirements
- 5+ years of experience in CRM strategy or customer reactivation roles.
- Proficiency with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Strong analytical skills with SQL and data visualization experience.
- Excellent communication and stakeholder management abilities.
- Experience in the food‑delivery or e‑commerce sector is a plus.
Skills
crmdata analysissql