remote
Senior Campaign Manager, SaaS - 1password
Software Engineer
Lead end‑to‑end SaaS marketing campaigns, driving pipeline growth and customer acquisition through data‑driven strategy, automation, and cross‑functional collaboration.
About the role
Key Responsibilities
- Design, execute, and optimize multi‑channel SaaS marketing campaigns that generate qualified leads and accelerate revenue growth.
- Leverage marketing automation platforms to nurture prospects, segment audiences, and personalize messaging at scale.
- Analyze campaign performance metrics, derive insights, and iterate on tactics to improve ROI and conversion rates.
- Collaborate with product, sales, and content teams to align messaging, develop collateral, and ensure a seamless buyer journey.
- Manage budgets, forecast spend, and report results to senior leadership.
Requirements
- 5+ years of experience in SaaS marketing or campaign management, with a proven track record of driving pipeline and revenue.
- Proficiency with marketing automation (e.g., HubSpot, Marketo, Pardot) and CRM systems.
- Strong analytical skills, comfortable working with data to inform strategy and optimize performance.
- Excellent communication and project management abilities, able to lead cross‑functional initiatives.
- Passion for technology and a deep understanding of the SaaS sales cycle.