Senior Campaign Growth Specialist

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Campaign Growth & GTM Specialist (Contractor)

About the Role

We're looking for a sharp, internet-savvy Campaign Growth Specialist to join our Global Campaign team on a contractor basis. You'll own two core missions: driving new user trading volume through structured growth experiments, and fueling our campaign GTM pipeline with creative ideas that actually break through the noise.

This role sits at the intersection of data and creativity — you need to be equally comfortable pulling numbers and pitching viral concepts.

What You'll Do

New User Trading Volume Growth

Design and execute A/B tests to optimize onboarding flows, activation campaigns, and early trading incentives for new users

Analyze experiment results, identify winning variants, and iterate rapidly

Build and maintain dashboards to track new user trading metrics (FTD, first trade rate, D7/D30 trading volume, etc.)

Identify drop-off points in the new user journey and propose data-backed improvement plans

Campaign GTM & Creative Strategy

Generate high-quality, trend-aware campaign ideas for all major marketing activities — from product launches to seasonal events

Serve as the creative bridge between the Campaign team and Marketing (content, paid, social, community), ensuring ideas are executable and on-brand

Stay on top of crypto Twitter/X, TikTok, Reddit, and community trends to spot viral angles before they peak

Develop GTM playbooks for campaigns, including messaging frameworks, channel strategies, and community seeding plans

Marketing Performance Tracking

Track and report on campaign KPIs: reach, engagement, conver