Senior Business Intelligence Analyst

About the opportunity

Contentful is seeking a Senior Business intelligence Analyst to join our growing Field organization. In this highly visible and impactful role, you will serve as the analytics thought leader for our Field Organization , transforming data into actionable insight that drives growth, improves efficiency, and enables strategic decision-making.

You’ll work closely with field leadership, revenue operations, marketing, product and finance to uncover opportunities that accelerate pipeline generation, improve conversion rates, and optimize field performance. As a key business partner, you’ll help shape go-to-market strategy through data-informed recommendations and forward-looking analysis.

This role sits within the Field organization but partners closely with our central Data team - leveraging Contentful’s Insight360 platform to ensure the field organization has trusted, timely, and actionable data. You’ll interrogate data, experiment, build dashboards and models, and guide leadership with fact-based storytelling that drives meaningful business outcomes.

If you’re a hands-on analytics expert with a passion for solving commercial challenges through data, this is an opportunity to make a tangible impact on the growth and success of Contentful.

What to expect?

• Partner with Field leadership to define, measure, and monitor key performance metrics across pipeline health, bookings, productivity, and retention.
• Deliver high-quality insights and analysis that guide tactical and strategic decisions, supporting both day-to-day operations and long-term growth initiatives.
• Build and maintain dashboards, reports, and models that provide real-time visibility into field performance using Contentful’s Insight360 platform and modern BI tools.
• Collaborate with the central Data team to ensure data integrity, develop new data capabilities, and define requirements for future enhancements to the data platform.
• Act as Data Steward for the Field organisation to help drive data capture improvements, define key metrics and attributes as well as ensure strong data hygiene for field owned data.
• Conduct deep-dive analyses on key topics such as funnel conversion, territory design, forecasting accuracy, and field capacity planning.
• Partner with Marketing, Customer Success, Product and Finance to create a holistic view of the customer lifecycle , connecting data across the revenue funnel.
• Translate complex data into clear, compelling narratives and visualizations for field leaders and executives.
• Act as a trusted advisor to field leadership , driving data-informed strategy, identifying improvement opportunities, and recommending operational efficiencies.
• Foster a culture of data-driven decision-making within the Field organization by promoting data fluency and self-service analytics.

What do you ne