remote
Senior Business Data Analyst - Ad Operations - Arity
Data Analyst
Senior Business Data Analyst specializing in ad operations, driving data‑driven insights and optimization using SQL, Python, Tableau, and advanced statistical techniques on large‑scale datasets.
About the role
Key Responsibilities
- Collect, cleanse, and transform high‑volume advertising and telematics data from multiple sources.
- Develop and maintain dashboards and visualizations in Tableau to monitor campaign performance and business metrics.
- Perform statistical analysis and predictive modeling to identify trends, optimize ad spend, and improve targeting.
- Design and implement ETL pipelines and data models to support scalable reporting and analytics.
- Collaborate with cross‑functional teams—including product, engineering, and marketing—to translate business requirements into actionable data solutions.
Requirements
- 5+ years of experience in data analysis or business intelligence, preferably in ad operations or related fields.
- Proficiency in SQL and Python for data extraction, manipulation, and analysis.
- Strong expertise with Tableau (or similar BI tools) to create interactive dashboards.
- Hands‑on experience building ETL processes and data models for large, complex datasets.
- Solid understanding of statistical methods and ability to apply them to solve business problems.