Senior Applied Scientist II, Ads Optimization

We're transforming the grocery industry

At Instacart , we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

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Overview

The Advertiser Optimization team is the decision-making engine of Instacart 's $1B+ ads business. We own the systems responsible for Bidding, Pacing, Budgeting, and Targeting: converting stated advertiser goals into real-time auction actions. Our mission is to maximize realized Advertiser Value by deciding when to participate, how much to bid, and how fast to spend, all while balancing User Experience and Platform Revenue.

We are hiring a Senior Applied Scientist II to lead the algorithmic direction of these systems. This is a role for someone who thinks in terms of control theory, constrained optimization, and auction economics, and who can translate those frameworks into production code that makes millions of decisions per day. You will formulate problems from first principles, shape the technical roadmap, and own systems end-to-end from mathematical design through production deployment through impact measurement.

About the Job

• Design and evolve real-time bid optimization systems that translate advertiser goals (target ROAS, budget constraints) into optimal auction bids under uncertainty. Formulate the bidding problem as constrained optimization and build the feedback mechanisms that keep bids aligned with realized outcomes.
• Build intelligent budget pacing algorithms that distribute spend across time and auction opportunities. The core challenge: allocating a finite daily budget across stochastic demand while maximizing total value, subject to advertiser constraints and time-varying conversion dynamics.
• Develop the analytical frameworks that connect bidding, pacing, and budgeting into a coherent optimization objective.
• Shape auction mechanics including reserve pricing, multi-slot al