onsite
Senior Analyst, Web Tagging & Analytics - AutoNation
Software Engineer
Senior analyst responsible for designing, implementing, and maintaining web tagging and analytics solutions across digital properties, ensuring accurate data collection for marketing optimization and business insights using Tealium, JavaScript, and Google Analytics.
About the role
Key Responsibilities
- Design, deploy, and maintain tag management solutions in Tealium across all web properties.
- Collaborate with product, engineering, and marketing teams to implement accurate tracking via JavaScript and vendor tags.
- Monitor data quality, troubleshoot tagging issues, and ensure compliance with privacy regulations.
- Develop and maintain documentation for tagging architecture, data layer specifications, and implementation guidelines.
- Generate analytical reports and dashboards using Google Analytics and SQL to support marketing optimization and business decision‑making.
Requirements
- 5+ years of experience in web analytics, tag management, and digital data collection.
- Proficiency with Tealium iQ, JavaScript, and Google Analytics (GA4 or Universal).
- Strong SQL skills for data extraction, validation, and reporting.
- Understanding of data governance, privacy standards (e.g., GDPR, CCPA), and best practices for digital measurement.
- Excellent communication and collaboration skills to work with cross‑functional teams.