remote
Senior Analyst, Engagement Analytics
Software Engineer
Lead advanced engagement analytics, building attribution models, managing CRM data, and creating conversion tracking dashboards using Python, SQL, and Tableau to drive data‑driven decisions.
About the role
Key Responsibilities
- Design and implement attribution models to quantify marketing channel effectiveness.
- Extract, clean, and transform CRM data for analysis and reporting.
- Develop interactive dashboards in Tableau to track conversion metrics and user engagement.
- Collaborate with cross‑functional teams to define KPIs and translate business questions into analytical solutions.
- Automate data pipelines and reporting workflows using Python and SQL.
Requirements
- 5+ years of experience in analytics or data science roles.
- Proficiency in Python, SQL, and Tableau.
- Strong understanding of attribution modeling and conversion tracking concepts.
- Experience working with CRM platforms and large datasets.
- Excellent communication skills and ability to present insights to stakeholders.