remoteonsite
Senior Analyst, Digital Analytics - Synchrony
Software Engineer
Lead digital analytics initiatives, driving data‑driven insights across web and mobile channels. Leverage Google and Adobe Analytics, SQL, and Tableau to optimize user experience and conversion funnels for a large financial services portfolio.
About the role
Key Responsibilities
- Design, implement, and maintain digital analytics frameworks across web, mobile, and email campaigns.
- Extract, transform, and analyze large datasets using SQL and Python to uncover actionable insights.
- Build and manage dashboards in Tableau and Power BI to track key performance indicators and report findings to stakeholders.
- Collaborate with product, marketing, and engineering teams to define measurement plans and ensure data integrity.
- Conduct A/B testing and multivariate experiments, interpreting results to recommend optimization strategies.
Requirements
- 5+ years of experience in digital analytics within a fast‑paced, data‑centric environment.
- Proficiency with Google Analytics, Adobe Analytics, and tag management solutions.
- Strong SQL skills and experience scripting in Python for data manipulation.
- Hands‑on experience building interactive dashboards in Tableau or Power BI.
- Excellent communication skills with the ability to translate complex data into clear business recommendations.