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Senior Analyst- Data Scientist

WPP Media is seeking a Senior Analyst- Data Scientist to apply and grow their expertise in algorithms and data analysis. The role involves leveraging Python, Jupyter, and GCP services to analyze complex datasets, support key data science initiatives, and collaborate with senior data scientists to develop and optimize solutions that drive business value. This position focuses on contributing to high-impact projects and building institutional knowledge within the team.

About the role

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Profile Summary

An aspiring and skilled Data Scientist, eager to apply and grow expertise in algorithms and data analysis. Proficient in leveraging Python, Jupyter, and GCP services to analyse and extract insights from complex datasets. Will support key data science initiatives, collaborating with senior data scientists to develop and optimise solutions that drive business value. Focused on contributing to high-impact projects, while building institutional knowledge.

Key Skills (Sr Analyst)

Upto 3 yrs experience.
Strong programming skills in Python and experience using Jupyter notebooks for data analysis and visualisation.
Familiarity with GCP services such as BigQuery, Google Cloud Functions and Vertex AI.
Solid understanding of machine learning techniques and their application in data activation solutions, including supervised and unsupervised learning, classification, and regression models.
Proficiency in data manipulation and cleaning using libraries like Pandas and NumPy, ensuring high-quality datasets for analysis and modelling.
Good communication skills, with the ability to articulate findings and support senior team members in presenting insights.

Description

Assist in the development and implementation of data science algorithms for various strategic initiatives.
Collaborate with senior data scientists and cross-functional teams to design and execute A/B tests, analysing results to contribute actionable insights and recommendations.
Utilise Python and Jupyter notebooks to preprocess and analyse large datasets, identifying trends and patterns that inform strategic decision-making.
Contribute to the optimisation of marketing campaigns and other business processes through data-driven approaches.
Support the presentation of findings and insights to internal stakeholders, ensuring clarity and impact.
Engage in ongoing learning and development to enhance data science capabilities and contribute to team growth.

Education

Bachelor's Degree in Computer Science, Statistics, Mathematics, or a related quantitative discipline.

Ideal Certifications

Python for Data Science (Coursera)
Google Cloud Machine Learning Engineer (Associate)