remote
Senior Analyst, Advanced Analytics - USA TODAY Co.
Software Engineer
Lead complex data analyses to drive business insights, leveraging Python, SQL, machine learning, and Tableau to transform raw data into actionable strategies for a national media organization.
About the role
Key Responsibilities
- Design, develop, and maintain advanced analytical models to forecast trends and inform strategic decisions across multiple media platforms.
- Extract, clean, and transform large datasets using SQL and Python, ensuring data integrity and accessibility for cross‑functional teams.
- Apply machine learning techniques and statistical analysis to uncover patterns, optimize content performance, and personalize audience experiences.
- Create interactive dashboards and visualizations in Tableau, translating complex findings into clear, business‑ready insights.
- Collaborate with product, marketing, and editorial stakeholders to define KPIs, measure campaign effectiveness, and recommend data‑driven improvements.
Requirements
- 5+ years of experience in data analytics or related field within a media or digital environment.
- Proficiency in Python (pandas, scikit‑learn) and SQL for data manipulation and model development.
- Strong knowledge of machine learning algorithms, statistical testing, and data modeling best practices.
- Expertise in Tableau or similar BI tools for dashboard creation and data storytelling.
- Excellent communication skills, able to present technical concepts to non‑technical audiences.
Skills
pythonsqlmachine learningtableau