ResponsiveAds ™ single packaged tag is a fundamentally simpler trafficking model than what publishers, agencies and DSPs are used to; one tag, all sizes, no re-trafficking. But getting there requires someone who understands both sides, the ResponsiveAds Creative Studio platform deeply, and the DSP/SSP, publisher infrastructure that ad ops teams live in every day. This role is the technical bridge between our platform and the ecosystem that delivers our creatives at scale.
You will own the technical solution for how our creative tech integrates with publishers, Channel and new DSP/SSP partners, troubleshoot complex set-up, tag macros, trafficking issues and build the documentation and tooling that makes ResponsiveAds the integrated creative platform for channel partner teams to work with. You will also support the Agentic AdCp standard expansion, working directly with partner engineering teams to certify new ResponsiveAds integrations, Agents, tags and format types integrate across major direct and programmatic environments.
What You Will Do
- Own technical onboarding of new Channel, DSP, SSP, and publisher integration partners from documentation review to first live campaign
- Work with ResponsiveAds Zendesk system to provide support as part of the technical engineering team for 1st and 2nd line support tickets. Document and provide clear reports for the community and partners
- Serve as primary technical resource for publisher, agency and brand ad ops teams on trafficking, tag, and delivery issues
- Build and maintain integration documentation, trafficking guides, and self-serve onboarding materials for each partner
- QA and certify new RA tag and format types against major DSP environments before general availability
- Support the AdCp standard expansion: work directly with DSP engineering teams on schema and tag certification
- Surface recurring ad ops issues as product bugs or feature requests to the engineering team
- Support sales in technical discovery conversations and RFP responses involving complex trafficking requirements
Requirements
Background
- MUST have 5+ years ad operations, solutions engineering, or programmatic technical experience
- MUST have 5+ years strong Javascript , CSS, coding experience
- MUST have deep familiarity with DSPs (DV360, TTD, Amazon DSP), SSPs, ad servers, macros, and tag management
- MUST have experience with HTML5 ad formats, VAST/VPAID video tags, and IAB creative standards
- MUST have strong debugging skills: network traffic, browser console, and tag inspection tools
- MUST have Rich media or responsive ad format experience for set-up, debugging, code changes,
- Excellent written and verbal communication. You explain complex technical concepts clearly to non-technical stakeholders
Skills & Tools