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Salesforce Functional Consultant - Tata Consultancy Services (TCS)
Software Engineer
Experienced Salesforce Functional Consultant specializing in Marketing Cloud implementations, with deep expertise in Email Studio, Journey Builder, AMPscript, SQL segmentation, and front‑end development using JavaScript and React.
About the role
Key Responsibilities
- Design, develop, and maintain end‑to‑end solutions on Salesforce Marketing Cloud, including Email Studio, Journey Builder, MobileStudio, and Automation Studio.
- Create and optimize data models using Contact Builder, Data Extensions, and relational data views to support targeted campaigns.
- Write and maintain AMPscript, Server‑Side JavaScript (SSJS), and Guide Template Language (GTL) scripts for dynamic content and personalized customer journeys.
- Develop front‑end components with JavaScript, React, HTML, and CSS to enhance marketing assets and integration portals.
- Construct and tune SQL queries for audience segmentation, reporting, and data extracts, ensuring data accuracy and performance.
- Collaborate with business analysts and stakeholders to translate marketing requirements into technical specifications and deliver scalable solutions.
Requirements
- 5+ years of hands‑on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio.
- Proficiency in AMPscript, SSJS, GTL, and JavaScript/React for custom scripting and UI development.
- Strong SQL skills for building query activities, data extracts, and segmentation logic.
- Experience configuring Contact Builder data models, Data Extensions, and relational data views.
- Excellent problem‑solving abilities and a track record of delivering complex marketing automation projects on time.