Retention Analytics Manager - Mat Cover - Entain

Key Responsibilities

• Analyze large customer datasets to identify retention drivers and churn risks.
• Design and execute A/B tests to evaluate retention initiatives and measure impact.
• Develop predictive models using machine learning to forecast player lifetime value and segment audiences.
• Create interactive dashboards and visualizations to communicate findings to cross‑functional teams.
• Collaborate with product, marketing, and data engineering to translate insights into actionable strategies.

Requirements

• Proven experience in retention analytics within a gaming or digital entertainment environment.
• Strong proficiency in SQL and Python for data extraction, manipulation, and modeling.
• Hands‑on experience with machine learning frameworks (e.g., scikit‑learn, TensorFlow) and A/B testing platforms.
• Excellent communication skills with the ability to present complex insights to non‑technical stakeholders.
• Analytical mindset, detail oriented, and comfortable working in a fast‑paced, data‑rich environment.