Retail Media Strategist Walmart Connect - Freelance Contractor
Retail Media Strategist Walmart Connect - Freelance Contractor position — see original posting for full details.
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases— Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com .
Location: Remote
Type: Contract, Ongoing
Duration: Per Project Basis (Approx 8 - 10 hours / week)
About this position:
We’re looking for a freelance Retail Media Strategist (Walmart Connect) to help us scale one of our most important emerging paid media channels. This role is equal parts operator and enabler —you’ll own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel.
You’ll partner closely with the Head of Paid Media and broader performance marketing team to launch, optimize, and prove out pilot campaigns , while upskilling internal buyers on best practices across strategy, execution, and reporting.
What you'll be doing:
Strategy
Technical / Execution
Team / Collaboration
Posted June 11, 2026