Job Description:
Job Title : Regional Product Manager - North America
Location : United States
Reports to : Director, Regional Product Management
Travel : Up to 50%
The key responsibility of the Regional Product Manager, North America, is to lead product and parts go to market strategies for the North America region to maximize revenue, market share and profit. In close collaboration with the Global Product Directors, this position will develop and execute go to market strategies to support Genie strategic priorities including quality and TCO leadership, key account wallet share and lifecycle customer experience. This position will also be the regional owner of voice of customer actions, driving customer requirements into product and offering specifications, and supporting all regional marketing, event planning and execution.
What you'll do
- Lead go-to-market initiatives for machines and parts programs to support regional sales growth strategies in North America.
- Lead product launch strategies and execution for new machines and parts programs in North America.
- Lead voice-of-customer (VOC) market research activities to collect information on products, markets, technology trends, quality and TCO trends, and other actionable information that can be leveraged for new product development, TCO and quality initiatives, and sales growth programs.
- Lead total cost of ownership (TCO) initiatives in North America by collecting VOC from customers, proposing improvement projects, and managing deployment and communication to customers.
- Lead regional product training initiatives in coordination with product experts, including global product directors and application engineers.
- Provide excellent (internal) customer support on product specific issues and new opportunities.
- Manage programs for new products through the entire product life cycles.
- Identify and evaluate new products and offerings and commercial strategy according to the established NPD process.
- Assist with developing marketing campaigns and sales programs that improve brand image and drive volume.
- Maintain current knowledge of competitive products, projects, and strategies.
- Ability to prioritize projects, considering customer impact versus available resources.
- Perform other duties as assigned that support the overall objective of the position.
What you'll bring
Required Qualifications
- Bachelor’s in engineering or business, or 5+ years’ relevant experience.
- Advanced knowledge of the principles and practices involved in new business development, product marketing, and sales within manufacturing and engineering environment.
- Ability to analyze and guide sound business decisions based on research data and other input.
- Excellent interpersonal and communication skills to build relationshi