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Product Manager - Yellowfin - Idera, Inc.
Product Manager
Commercially‑focused Product Manager responsible for driving Yellowfin's embedded analytics and BI platform, shaping product strategy, defining roadmaps, and collaborating with engineering and ISV partners to deliver AI‑guided, white‑labeled reporting solutions.
About the role
- Be the internal authority on the ISV embedded analytics buyer – deeply understand how ISVs evaluate, purchase, embed, brand, and monetize analytics within their SaaS products.
- Conduct ongoing customer discovery through interviews, customer calls, advisory boards, and win/loss analysis to maintain a sharp understanding of customer needs, buying criteria, and unmet problems.
- Monitor the competitive landscape across embedded BI and analytics – track competitors, emerging players, and technology trends, and translate those insights into strategic recommendations.
- Synthesize customer and market intelligence into clear, compelling narratives that inform product strategy, roadmap priorities, and go-to-market positioning.
- Be hands-on with the product – install, configure, and use Yellowfin as your target customers would, understanding the embedded integration experience from the perspective of both ISV developers and their end users.
- Own and shape the Yellowfin product strategy for the ISV and embedded analytics segment, ensuring the roadmap reflects real market opportunities and is differentiated against the competition.
- Partner with engineering leadership to translate strategic priorities into a well-sequenced roadmap, clearly communicating the ‘why’ behind prioritization decisions to internal stakeholders.
- Define and articulate compelling product positioning and value propositions that resonate with ISV buyers, their technical evaluators, and the end users of embedded analytics.
- Identify and evaluate opportunities for new capabilities, partnerships, or market expansions that align with Yellowfin’s embedded analytics growth strategy.
- Communicate product strategy and roadmap confidently to executive leadership, sales, and marketing – ensuring all teams are aligned and energized around a shared direction.
- Work closely with sales teams to help them identify, qualify, and win ISV opportunities – providing the customer and product knowledge that gives them confidence in competitive situations.
- Help product marketing create sales enablement materials including personas, use cases, competitive battle cards, and solution narratives tailored to the ISV embedded analytics buyer journey.
- Participate in strategic sales cycles as a product expert – joining customer conversations, delivering product demos, and helping prospects understand how Yellowfin solves their specific embedded analytics challenge.
- Partner with marketing to develop messaging, campaigns, and content that effectively reaches ISV buyers and positions Yellowfin as the preferred embedded analytics platform.
- Support successful product launches by coordinating go-to-market readiness across sales, marketing, and customer success teams, including webinars, release communications, and field enablement.
- Proven product management experience in a B2B SaaS or analytics software envi