Product Manager, Live Service

THE OPPORTUNITY

This is a role for a product manager who thinks in player journeys and lives in release schedules. You’ll join the Portfolio Team and own the live service product function for our shooter titles, primarily the Hell Let Loose (HLL) franchise - one of the most dedicated communities in tactical multiplayer shooters, and the first-party IP at the centre of Team17’s live service ambitions. Your focus will begin with Hell Let Loose and HLL Vietnam when it launches this summer.

You’ll work at the intersection of development and commercial — managing the live content roadmap, owning the live service KPIs, and ensuring every update, event and DLC drop lands with the community at the right time and in the right way. Your closest partners are the Franchise Leadership, Brand Marketing, Community Management, and the development team; together you are the franchise’s connective tissue.

The ideal candidate understands the difference between a premium live service audience and a free-to-play one and can build scalable and sustainable monetisation strategies that are fair to players and drive business value.

We’re looking for a commercially sharp, analytically capable operator with a genuine product management background in games. Someone with a growth mindset, regularly makes smart trade-offs under pressure, and is used to working in a fast moving and ever-changing environment.

WHAT YOU’LL DO

Live Service Roadmap & Content Planning

• Own and maintain the live service content roadmap for the HLL franchise and future games, aligned to franchise strategy and commercial targets.
• Define and manage the content calendar — maps, updates, seasonal events, limited-time content, and DLC drops — working closely with the development team to sequence and deliver.
• Prioritise the product backlog across new features, content, and technical improvements, balancing player experience with business impact.
• Translate franchise strategy into clear quarterly and annual content plans, keeping development, marketing, and publishing aligned and moving in the same direction.

Player Engagement & Retention

• Define, track, and report on the core live service KPIs for the HLL franchise — daily and monthly active users, retention curves, session length, content engagement, and early churn signals.
• Use player data, community intelligence, and competitive research to identify friction in the player journey and develop targeted product responses.
• Build and own a structured community feedback loop — synthesising sentiment from Steam, Discord, Reddit, and elsewhere into actionable product decisions.
• Partner with Community Management to ensure the player community is properly informed, heard, and represented in live service planning from the earliest stages.

Monetisation & Commercia