Product Manager, Ad Solutions

The company

Schibsted is the largest news provider in the Nordics, with brands such as VG, Aftonbladet, TV4, MTV, Aftenposten, Svenska Dagbladet, and Podme. Every day we inform, engage, and entertain millions of people across Sweden, Norway, and Finland.

Since 1839, trust has been our foundation. Our journalism empowers people, builds communities, and strengthens democracy – and innovation ensures we continue to protect that mission.

Our democracies depend on independent journalism. That’s our business.

Strategic purpose of the role

As Product Manager, Ad Solutions, you are responsible for driving the development and evolution of key areas within Admarket — Schibsted’s advertising platform. You work closely with the Head of Product to shape priorities and ensure meaningful progress within your product domain.

You translate strategic direction into clear initiatives, structured product work, and measurable outcomes. The role balances discovery and delivery, ensuring that product decisions create real user and business value while supporting the long-term development of the platform.

You take ownership of your product area and are responsible for driving initiatives from discovery through execution.

Role tasks and responsibilities

Translate strategic objectives into prioritised initiatives and actionable plans

Define key success metrics and ensure transparent follow-up on adoption, performance, and business impact

Lead structured discovery to validate problems and opportunities

Manage backlog and prioritisation based on business value, impact, and feasibility

Drive clarity in scope, trade-offs, and expectations across stakeholders

Partner closely with Engineering and UX to ensure focused and efficient delivery

Identify opportunities to improve, simplify, and scale workflows within your area

Communicate product decisions and rationale clearly to relevant stakeholders

Proactively explore new technologies and ways of working, including practical experimentation with emerging tools to improve speed, quality, and impact

Stay informed about relevant market and competitor developments to challenge assumptions and identify opportunities for improvement

Special complexity / challenges in the role

Operating in a complex platform where product decisions can impact multiple workflows, systems, and teams

Balancing short-term delivery needs with long-term structural improvements

Prioritising effectively within capacity constraints and competing stakeholder needs

Driving measurable progress while safeguarding platform sustainability

Hard skills

Proven experience in digital product management, ideally in platform or advertising technology domains

Demonstrated ability to lead product initiatives from problem discovery through delivery

Experience with user discovery, product analytics, and iterative impr