Product Manager, Activation & Growth
The Product Manager, Activation & Growth will be responsible for optimizing the user journey from first interaction to long-term engagement on Character.AI's platform. This role involves designing and executing A/B experiments, building growth loops, and owning key metrics related to user acquisition, activation, retention, and monetization.
Character.AI is building what comes after television, after gaming, after social media. We're creating a new medium—one where anyone can bring a character to life and share it with millions. Our platform is already one of the largest consumer AI products on Earth. Millions of people use Character every day to talk, play, learn, and create. Now we're building the tools and formats that will define what entertainment looks like for the next decade.
The company has rapidly scaled to tens of millions of monthly active users, achieved unicorn status within roughly two years of launch, and has been recognized as Google Play’s AI App of the Year, underscoring its cultural relevance and product momentum.
Character.AI’s core product is an immersive conversational platform where users interact with customizable AI characters across mobile and web. Key product pillars include:
From a growth perspective, the product behaves like a hybrid of social, gaming, and subscription entertainment platforms, with strong network effects to delight and engage users.
This role owns the critical transition from first interaction to long-term engaged user. It sits at the center of product, data, engineering, and design, with direct ownership over the metrics that define Character.AI’s growth engine.
The PM will be responsible for building systems—not just features—that improve acquisition efficiency, accelerate time-to-value, and compound retention and monetization.
Character.AI is seeking a high-agency, experimentation-driven PM who can blend data rigor with creative instinct. This person should be comfortable owning ambiguous problem spaces and building systems that scale to tens or hundreds of millions of users.
Posted June 11, 2026