Principal Value Consultant Firefly Enterprise Solutions - Adobe

This Role Is For You If…

You are equal parts strategist, storyteller, and AI enthusiast. You get excited about quantifying the business impact of generative AI before most people have even framed the question. You don't just build business cases - you build conviction. You use AI tools every day in your own work, not because you have to, but because you're genuinely curious about how to do things faster, better, and at a scale that wasn't possible before. You thrive at the intersection of creative transformation, enterprise technology, and commercial outcomes, and you're ready to help the world's biggest brands understand what the GenAI era really means for their business.

The Opportunity

Adobe ’s Firefly Enterprise Solutions are redefining how enterprises think about AI-enabled content creation at scale – rooted in brand integrity, commercial safety and governance and purpose-built to fit enterprise needs.

As a Principal Value Consultant on the Firefly Enterprise Solutions team in EMEA, you will be the strategic anchor of our pre-sales motion who makes the business case for AI-powered creative transformation undeniable. You’re part of a team of ambitious forward-thinkers, and you'll work with CMOs, CIOs, and creative operations leaders at Europe's most iconic enterprises, building the frameworks, stories, and evidence that move AI-powered transformation forward - and you will do it by leveraging AI to re-invent the value consulting practice with cutting-edge technology at your fingertips.

What You'll Do

Customer-centric value architecture

• Lead value discovery engagements with enterprise customers and build & present compelling, data-driven business cases with authority and storytelling craft
• Serve as a trusted advisor and strategic partner to executive buyers, translating the complexity of GenAI capabilities into clear, quantified business outcomes
• Leverage AI tools to accelerate business case development, automate benchmarking, synthesize customer research, and generate scenario modelling at speed - enabling you to engage in the truly valuable customer conversations with greater depth
• Co-create customer-specific value roadmaps that connect near-term quick wins to long-term AI transformation programmes

Scalable Impact & Advocacy

• Refine the EMEA value consulting methodology by creating repeatable and adaptable frameworks
• Partner with Sales, Solution Architects, and Solution Consultants to ensure value is embedded throughout the entire sales cycle and enable the ecosystem to lead value-led conversations independently
• Champion the use of AI in the value consulting practice itself

Market Intelligence & Strategic Alignment

• Stay at the leading edge of GenAI trends, enterprise creative technology, and the evolving comp