Principal, Technical Architect - name

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About the Role

We are seeking a seasoned, business-minded Technical Architect to join our PACE Solution Engineering organization at the convergence of Marketing Cloud, Data Cloud (Data360), and Agentforce. This role blends deep technical product expertise with solution selling, serving as a trusted advisor and expert architect across complex, high-value customer engagements. This is not just a technical role — it's a business ownership role. The ideal candidate operates as a seasoned pre-sales professional who commands the room with customers, translates sophisticated marketing and data challenges into compelling solution architectures, and drives technical wins that create real pipeline and revenue impact. In this role, you will sit at the intersection of modern data management, AI, and marketing technology — helping customers understand how a unified data foundation enables both intelligent automation and agentic marketing experiences. You will partner with Account Executives, Solution Engineers, Product Specialists, and cross-functional stakeholders in a team-of-teams model, acting as a force multiplier across the entire PACE OU.

Key Responsibilities

• Lead customer-facing technical engagements including discovery, solution architecture, technical strategy, custom demo builds & executive presentations
• Own the technical win across complex, multi-product deals spanning Marketing Cloud, Data Cloud, and Agentforce
• Architect enterprise-grade solutions at the convergence of marketing technology, modern data management, and AI — demonstrating clear, measurable business value
• Design and articulate how Data Cloud (Data360) serves as the data foundation enabling AI-driven marketing automation and agentic use cases
• Apply deep expertise in Agentforce for marketing, including both native agentic features & custom build-your-own marketing agents, as well as optimization workflows
• Partner in a team-of-teams model, serving as a force multiplier for the broader PACE OU through enablement, reusable assets, and technical leadership
• Contribute to team scale through repeatable solution patterns, demo assets, and best practices (40% of role)
• Independently manage your book of business — owning priorities, pipeline, and engagement quality with a seasoned operator mindset

Required Qualifications

• 5–7 years of experience in solution architecture, pre-sales, or enterprise solution delivery with a track record of leading complex customer engagements
• Deep hands-on expertise across the Salesforce Marketing Cloud ecosystem, including Marketing Cloud Engagement