Principal Software Engineer, Consumer-Focused Platform - Hasbro

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

About the Role

The Direct-to-Consumer platform at Hasbro connects fans worldwide through efficient digital commerce experiences. As Principal Software Engineer, you'll define the platform's technical architecture, spanning Salesforce Commerce Cloud, Salesforce OMS, SAP, Braintree, and Hasbro's identity systems, and direct how AI and automation get incorporated across the commerce lifecycle, from customer engagement to fulfillment.

As a senior technical leader, you'll architect systems, support engineers, and guide teams across storefront, OMS, data, and fulfillment areas, so technology supports every fan interaction at scale.

What You'll Do

Architect the platform

• Define the architecture for Hasbro's global Salesforce-based commerce stack, integrating commerce, OMS, data, and fulfillment systems.
• Build integration frameworks connecting SAP, Braintree, Avalara, and other enterprise systems.
• Design event-driven architectures that support product drops, crowdfunding, digital items, and global fulfillment.
• Set data and AI-ready design standards so systems support real-time insights, personalization, and automation.

Lead AI and automation projects

• Identify and implement AI/ML use cases across the platform: personalization, search, merchandising, customer support automation, fraud detection, and fulfillment prediction.
• Automate operational workflows to reduce manual work in order management, customer service, and fulfillment coordination.
• Partner with Data Science to move models from prototype to production within core platform experiences.
• Set standards for responsible AI adoption, including monitoring and ongoing model improvement.

Raise the engineering bar

• Guide engineers across disciplines toward sound architecture decisions and strong technical craftsmanship.
• Define reliability goals, telemetry, and observability standards that hold up during major product launches.