About the Role
Acxiom Health is seeking a Principal Product Manager/Director to lead and scale its next-generation Health AdTech and Care Access Platform. This platform is a data-driven ecosystem that integrates real-world data (RWD), AI/ML intelligence, consumer signals, and privacy-preserving technology to enable precision marketing, audience activation, and privacy-by-design data collaboration for healthcare and pharmaceutical brands. The Principal Product Manager will play a key role in driving product growth, launching new capabilities, and establishing operational frameworks for scalability, standardization, and measurable impact.
Platform Strategy & Scaling
- Lead the strategic roadmap and capability expansion of the DTC (Direct-to-Consumer) and HCP (Healthcare Provider) outreach and Market Access platform.
- Drive the launch of new ML/AI-driven audience and activation products, ensuring compliance with HIPAA, NAI, and privacy-by-design principles.
- Partner with engineering and architecture teams to scale infrastructure and manage performance at national data volumes.
- Develop frameworks for portfolio management, including capability scoring, lifecycle governance, and retirement planning.
Operational Excellence & Governance
- Enable standardized product processes, training, and documentation to drive internal adoption and operational consistency.
- Design, implement, and propagate structured user adoption frameworks that ensure consistent onboarding, engagement, and proficiency across diverse user groups.
- Manage forecasting and capacity planning for user and data volume growth to ensure system stability and responsiveness.
- Lead portfolio review and opportunity identification sessions with cross-functional stakeholders to align priorities and resources.
- Define and propagate product OKRs tied to measurable business and data outcomes, including executive-level visibility and reporting.
Data, AI, and Audience Activation
- Collaborate with data science, analytics, and platform engineering to operationalize predictive audience models and measurement frameworks.
- Champion data quality, model explainability, and privacy compliance in all product releases.
- Identify and integrate data fusion opportunities across national-scale datasets to enhance targeting precision and outcome prediction.
Qualifications
Required:
- 8+ years of product management experience in AdTech, HealthTech, or Data Platforms, with emphasis on AI/ML or data-driven ecosystems.
- Proven success scaling enterprise-grade or national-scale data platforms.
- Experience with agile development methodologies.
- Understanding of pharma market access, DTC and HCP marketing, and healthcare audience activation.
- Familiarity with privacy-preserving data technologies (tokenization, clean rooms, zero-knowledge frameworks).
- Strong operational and portfolio management orientation, including OKR management and capacity forecasting.
- Ability to collaborate cross-functionally with engineering, data science, compliance, and commercial teams.
Additional Bonus:
- Experience with RWD, claims data, EHR, and consumer data products at national scale.
- Knowledge of machine learning workflows, feature pipelines, and model activation in production.
- Prior experience working in regulated environments.
- Strong communication and presentation skills.
Preferred Educational Background:
- Master's degree in Computer Science, Engineering, Data Science, Public Health, Business, or a related field combined with Product Training, or equivalent combination of education and relevant professional experience.