Principal Product Manager - Customer Activation - Wise

Key Responsibilities

• Define and own the end‑to‑end product vision for customer activation, aligning cross‑functional teams around measurable goals.
• Design, prioritize, and launch experiments (A/B tests, multivariate tests) to optimize onboarding flows, activation metrics, and user retention.
• Leverage data analysis and SQL/Python queries to uncover insights, segment users, and inform product decisions.
• Collaborate with engineering, design, marketing, and analytics to deliver features using Agile sprints and continuous delivery practices.
• Establish and track key performance indicators (KPIs) such as activation rate, time‑to‑first‑value, and revenue impact, reporting results to senior leadership.

Requirements

• 7+ years of product management experience, with a focus on customer acquisition, onboarding, or activation.
• Proven ability to translate complex data into actionable product strategies; strong SQL and Python or similar analytical skills.
• Deep understanding of A/B testing frameworks, experiment design, and statistical significance.
• Hands‑on experience working in Agile environments, driving cross‑functional collaboration.
• Excellent communication and stakeholder‑management skills, with a track record of influencing senior leaders.