Principal Product Manager - Ads Auction and Measurements Remote - Canada - Yelp

Summary

Yelp connects people with great local businesses. Our platform is powered by a vibrant community contributing reviews and engaging with local businesses daily. We monetize primarily through advertising, helping millions of businesses connect with high-intent consumers. The Ads Auction system sits at the heart of this exchange, determining which ads are shown for every opportunity.

The Ads Marketplace team is responsible for the core engine that drives Yelp's advertising business. We develop and optimize the sophisticated auction, bidding, and pacing systems that balance advertiser value (ROI), consumer experience, and Yelp's monetization goals. We work at the intersection of economics, machine learning, and large-scale systems engineering.

As the Principal Product Manager for Ads Auction and Measurement, you will own the product strategy and execution for Yelp's core ad auction, bidding, pricing, budget pacing mechanisms, and corresponding measurements. This is a highly technical leadership role where you will guide the evolution of algorithms and systems that make real-time decisions maximizing value across multiple stakeholders. You will define how we measure the performance and impact of these complex systems, focusing on both short-term efficiency and long-term impact. You will partner closely with world-class engineering and applied science teams to design, experiment, implement, and iterate on auction dynamics and the metrics that guide our progress.

This opportunity is fully remote and does not require you to be located in any particular area in Canada. We welcome applicants from throughout Canada. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do:

• Auction Strategy & Roadmap: Define and drive the product roadmap for Yelp's ads auction, bidding algorithms, pricing mechanisms, and budget pacing systems, ensuring alignment with business objectives and competitive dynamics. Identify key levers for optimization and innovation.
• Algorithm & System Optimization: Partner deeply with Engineering and Data Science to design, develop, and refine the auction-based ad selection system. Translate advertiser goals (ROI, leads, conversions), user experience, and monetization considerations into algorithmic requirements, and prioritize initiatives based on concrete data and expected impact.
• Auction Measurement & Evaluation: Define and own the key metrics framework for evaluating auction health, efficiency, and the business impact. Drive the development of robust measurement for complex trade-offs (e.g., relevance vs. monetization, short-term vs. long-term effects). Design and interpret large-scale A/B tests.