About the Role
WHOOP is looking for an exceptional Principal Product Director, AI to define and lead the product strategy for artificial intelligence across WHOOP. This leader will set the AI product vision and roadmap, translating advanced research and emerging AI capabilities into meaningful, shippable products that improve members’ health and lives. They will own the end-to-end lifecycle of AI-powered experiences, from discovery and prioritization through development, launch, and performance measurement.
Responsibilities
- Set and own the AI product vision and roadmap across WHOOP, translating advanced research and emerging AI capabilities into meaningful, shippable products that improve members’ health and lives.
- Own the end-to-end lifecycle of AI-powered experiences, from discovery and prioritization through development, launch, and performance measurement—ensuring ideas translate into real, measurable health outcomes.
- Reimagine WHOOP as a daily AI companion, evolving the experience from tracking to truly proactive guidance, anticipatory coaching, and deeply individualized support that grows with the body over years.
- Think creatively and expansively about what AI enables, challenging existing assumptions, pushing beyond incremental improvements, and imagining entirely new interaction models between humans and health technology.
- Lead and mobilize cross-functional teams—Product, Engineering, Research Algorithms and Data Science, Analytics, and Design—to move quickly from idea to launch with clarity, urgency, and shared purpose.
- Champion a world-class, experimentation-first culture, using data, member feedback, and rapid iteration to prioritize what matters, scale what works, and continuously raise the bar.
- Translate the evolving AI landscape into durable product advantage, from partnering with LLM providers to applying state-of-the-art models and building proprietary systems grounded in WHOOP’s unique longitudinal health data.
- Define and uphold frameworks for ethical, privacy-conscious AI, ensuring WHOOP earns and maintains trust in a highly regulated, high-stakes health environment.
- Operate with an owner’s mindset, thriving in ambiguity, removing blockers, making decisive tradeoffs, and driving relentless forward progress.
- Represent AI product strategy at the executive level, shaping company-wide priorities and aligning leadership around clear outcomes and long-term vision.
- Build and lead a world-class AI Product organization, hiring exceptional talent, coaching and developing product leaders, and establishing best-in-class product practices that increase clarity, velocity, and impact.
- Represent WHOOP externally as a thought leader in AI for health and performance, engaging with industry partners, academic collaborators, and the broader product and AI community.