onsite
Principal Data Scientist
Principal, Data Scientist
This role involves designing and developing advanced algorithms for optimizing ad spend and ROI, as well as creating experimental frameworks to measure ad effectiveness. The successful candidate will collaborate with product and engineering teams, communicate roadmaps and insights to leadership, mentor junior data scientists, and lead research in machine learning, auction theory, and advertising technology.
About the role
Responsibilities
- Design and develop sophisticated bidding, budget pacing and other algorithms that optimize ad spend or ROI.
- Create frameworks and experimental design to measure ad effectiveness and ROI.
- Collaborate with product and engineering teams to translate business requirements into efficient AI/ML solutions.
- Communicate long-term roadmap, insights and recommendations to tech and business leadership.
- Mentor junior data scientists and provide technical guidance.
- Lead research initiatives in machine learning, auction theory and advertising technology.
Skills
AiMLMachine Learningauction theoryadvertising technology