Principal CRM Engineer - STARHUB LTD.

The Principal CRM Engineer defines and evolves the architecture of StarHub’s core Customer Relationship Management (CRM) and Order Management (OM) platforms that power customer onboarding, sales journeys, and fulfilment for the Consumer Business.

The role focuses on building a scalable, resilient, and future-ready CRM/OM platform, ensuring seamless end-to-end customer experiences and enabling rapid product innovation. Operating within a DevOps model, the Principal CRM Engineer drives platform modernization, architectural standardization, and system-wide reliability, while guiding engineering teams to eliminate systemic issues and scale the platform sustainably.

Responsibilities:

Define and own the end-to-end architecture of CRM/OM platforms across Customer Management, Product Catalogue, Campaigns, Order Management, and Revenue/Billing integration

Establish architectural principles and standards for microservices, API design, workflow orchestration, and data management across CRM/OM domains

Design and optimize workflow orchestration strategies for order lifecycle processes, ensuring scalability and fault tolerance

Drive platform scalability and performance improvements by identifying system bottlenecks across APIs, databases, and workflows

Define and govern data architecture, ensuring consistency, integrity, and efficient data flow across CRM, provisioning, and billing systems

Establish API and integration standards, including versioning, idempotency, and reliability patterns for internal and external system integrations

Lead platform modernization initiatives, including migration from legacy CRM systems to cloud-native CRM-based architecture

Reduce technical debt and system complexity by driving modularization, decoupling, and standardization across services

Define and implement observability and reliability strategies across the platform, ensuring proactive monitoring, alerting, and performance optimization

Collaborate with DevOps and platform teams to design scalable cloud-native solutions using Kubernetes (EKS), CI/CD pipelines, and Infrastructure as Code

Act as the technical authority for design decisions, conducting architecture reviews and ensuring alignment with enterprise architecture and business objectives

Mentor CRM Engineers on system design, architectural thinking, and advanced debugging techniques

Influence cross-functional teams and stakeholders to adopt consistent engineering standards and best practices

Collaborate with Product Owners, QA, DevOps, and vendors to ensure seamless integration and delivery of end-to-end customer journeys

Qualifications

10+ years of professional software engineering experience with a strong emphasis on system architecture and large‑scale distributed systems