Paid Social Media Manager

Location: LATAM

About us:

Founded in 2016, ELSA harnesses the power of generative AI to improve English communication skills globally with headquarters in San Francisco and offices in Lisbon, Tokyo, Jakarta, Singapore and Vietnam. With over 50 million users and 1 billion hours of anonymized data, our AI-driven language learning platform delivers hyper-personalized learning paths for both businesses and individuals, transforming lives and organizations through effective spoken English. ELSA is backed by leading investors including Gradient Ventures - Googles A.I. fund, Monk's Hill Ventures and Global Ventures.

At ELSA, our vision is to be the global leader in teaching real-time, conversational English, with the aim of helping over 1.5 billion language learners worldwide. We are here to celebrate and empower every individual on the global stage to build confidence, be understood, and help share their story. Come join our very talented team of people working to make a difference with our proprietary speech recognition technology!

About the role:

This role entails spearheading our global efforts, encompassing diverse responsibilities such as overseeing paid social media platforms. The role will actively contribute to the development and execution of paid social media strategies, ensuring alignment with the company's goals and objectives. Additionally, they will analyze User Acquisition metrics, generate reports, and provide insights to assess performance and identify areas for improvement. Join us and play a key role in accelerating the growth of ELSA and building a brand that impacts millions of people daily.

What you will do:

• Develop and execute paid social media strategies across platforms like Meta (Facebook, Instagram), TikTok, LinkedIn, and others.
• Focus on driving app downloads, increasing subscription conversions, and achieving CAC targets.
• Plan, allocate, and optimize media budgets to ensure maximum ROI. Track spend across key global markets.
• Monitor, analyze, and report on campaign performance metrics (CTR, CAC, ROI, etc.).
• Identify trends, insights, and opportunities for campaign improvement.
• Partner with designers and content creators to develop compelling ad creatives tailored to each platform and audience.
• Test new creative strategies, including video formats, UGC-style content, and localized campaigns.
• Conduct A/B testing for ads, audiences, and creatives to improve performance.
• Optimize campaigns based on performance data and market trends. Stay updated on paid social media trends, algorithm changes, and new ad formats.
• Experiment with emerging platforms and tools to diversify the paid media mix.

What you will need:

• 3+ years of experience in managing paid social media campaigns, preferably for app-based companies or SaaS busi