Direct Response Creative Production
- Design and execute high-performing video ads, slick motion graphics, and static image assets specifically engineered for Meta and TikTok feeds.
- Apply a refined aesthetic and strong creative taste to ensure all assets align with premium consumer brand positionings.
- Maintain visual consistency, crisp typography, and high-production polish across every single frame.
Creative Strategy & Ideation
- Develop native-feeling creative concepts, aggressive hooks, angles, and psychological visual triggers tailored to target consumer personas.
- Produce content specifically localized and optimized to resonate with UK and European-based consumer brands and audiences.
- Stay continuously ahead of the curve regarding TikTok trends, Meta algorithm preferences, and shifts in digital consumer behavior.
Data Analysis & Iteration
- Review post-campaign creative data and analytics to provide clear, actionable insights into why specific assets underperformed or drove conversions.
- Contribute to and execute complex creative testing frameworks, iterating rapidly on hooks, messaging matrices, visual formats, and CTAs.
- Prevent ad fatigue by systematically engineering multiple variations of proven winning concepts.
AI Workflow Optimization
- Seamlessly weave advanced generative AI tools into your daily production workflow to accelerate ideation, speed up asset variation, and elevate editing efficiency.
- Use AI to scale creative output without compromising on the quality, realism, or premium standards of the final brand assets.
- 5+ years of professional experience in video editing, motion design, creative strategy, or paid social creative production.
- Proven, hands-on experience creating high-converting paid media creatives for consumer product eCommerce brands (specifically beauty, wellness, health, fashion, or jewellery).
- Expert-level proficiency in traditional editing and motion tools (Adobe Creative Suite, Premiere Pro, After Effects, Photoshop) alongside advanced use of creative AI tools.
- Experience working with UK/European-based brands, companies, or target consumer audiences.
- Strong understanding of performance marketing, direct-response principles, and how to analyze retention curves or creative metrics.
- High attention to detail, commercial intelligence, and an eye for high aesthetic standards.
- Ability to work independently in a remote environment, taking raw briefs and data to deliver exceptional visual execution without constant instruction.
- Initial Interview
- Portfolio Review
- Test Assignment
- Client Interview
- Offer and Onboarding
Originally posted on Himalayas