Paid Media Specialist UAE - Remote - Part-time

About our Client

Our client is a Dubai-based, fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium, confidence-boosting hair solutions. They specialize in high-quality, natural hair products through their flagship brand—the region's pioneering Arabic online store for 100% Remy human hair extensions, wigs, clip-ins, tape-ins, aftercare, and professional salon training.

Born from a UK-Middle East collaboration between two ambitious friends, started with direct salon partnerships, overcame pandemic challenges by launching a robust e-commerce platform, and now serves customers across Saudi Arabia, the broader MENA region, and worldwide with exceptional quality, color-matching expertise, 24/7 consultations, and free fast shipping.

Job Summary

As Paid Media Specialist , you'll lead strategy and execution, establish a world-class creative testing system alongside our in-house editors and designers, and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving, high-potential beauty space with strong internal creative support.

Key Responsibilities

• Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
• Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
• Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.
• Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.
• Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
• Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).
• Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.
• Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.
• Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.
• Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.
• Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.
• Document the entire process into a repeatable launch playbook