Paid Media Manager - Remote Worldwide

Job Position: Paid & Performance Marketing Lead

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Type: Full-time

Reports to: VP of Product & Growth

About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.

The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales.

You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building.

What You'll Own:

1. Paid Media Ownership & Agency Leadership

• Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
• Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing
• Set clear goals, KPIs, and expectations for agencies
• Review performance, challenge assumptions, and approve strategy
• Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards
• You are not a passive agency manager — you own the outcome

2. Transition from Agency-Led to In-House Execution

• Assess what should remain agency-managed vs brought in-house
• Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution
• Personally execute and optimize campaigns where appropriate
• Define tooling, processes, and documentation required to scale in-house
• Hire or develop additional paid media support as needed

3. Google Ads (Primary Revenue Channel)

• Own Google Ads performance end-to-end, whether executed by agency or in-house: brand, non-brand, and SKU-level search; shopping and feed optimization; Performance Max (with strict controls); YouTube for upper-funnel education
• Partner with merchandising to prioritize SKUs, manage inventory constraints, and support launches, refurbished inventory, and clearance
• Ensure strong alignment between search intent, landing pages, and conversion tracking

4. Meta Ads (Demand Creation + Retargeting)

• Own Meta strategy across prospecting (education-driven, high-intent audien