Network Account Manager - 12 month Maternity Cover - dentsuaegis

Job Description:

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. The iProspect Global family consists of over 8,000 media & performance experts across the globe and the role of the iProspect Global team is to help enable and drive the connectivity between us all.

Carlsberg has been a fundamental client of iProspect Global since January 2024, after winning a global pitch and securing the business across 22 local markets. iProspect manages the media strategy, planning and buying for the flagship Carlsberg brand alongside other major portfolio brands like Tuborg, 1664, Somersby and Brooklyn. Carlsberg’s marketing strategy is pivoting to be an ‘engine of growth’ rather than a cost centre. Their overall ambition is to become the most successful, professional and attractive multi-beverage powerhouse in all their markets, accelerating growth and revenue. This role presents an opportunity to be part of a large, high-performing team, working at pace to lead and accelerate Carlsberg’s and William Grant & Sons (spirit brand) ongoing media transformation initiatives and driving global media excellence across our markets.

Role purpose & Responsibilities:

This is a 12 month Fixed Term Contract to support the Carlsberg and William Grant & Sons global accounts in all aspects of account management, client relationships, digital reporting and project delivery with a key focus on managing our markets.

Global campaigns & reporting:

• Actively seen as a go-to point of contact and operational lead on key Carlsberg global campaigns, across a range of different brands within the portfolio
• Lead different IPB campaign reporting, owning end-to-end data pull through to final narrative, typically across paid digital media channels
• Contribute to regular client status calls and global network calls, be a visible, vocal presence on the accounts and ensure markets are clear on priorities and expectations for global campaigns

Operational support on priority global projects:

• Act as the operational backbone for key Carlsberg & WGS projects such as Sufficiency and Attention based planning. Supporting senior colleagues to ensure that frameworks are embedded within local markets
• Collate best practise case studies of these workstreams from local markets and ensure that learnings are embedded into media plans, response to briefs, PCAs and reporting
• Support and deliver against key projects in the WGS scope, including Total Social, Thought Leadership projects, the 1PD workstream, Local market data collection, Measurement and more

Account Management: