About the Role
As a Motion & AI Video Designer, you’ll bring Via's brands and products to life through bold videos and motion graphics, engaging people's hearts and minds. This role is based in New York City and reports directly to the Creative Director of our in-house studio. The studio is responsible for elevating the Via, Citymapper, and Remix brands, and delivering communications to our riders, commercial partners, and investors across all channels. We value the quality of your output and your ability to create with AI-native workflows, regardless of your years of formal experience. Candidates of all levels are welcome to apply. Join us to design the future of transportation and elevate the brand.
What You'll Do
- Turn information into stories: Lead high-stakes projects, transforming complex information into clear, impactful motion narratives that drive outcomes for B2G or B2C audiences.
- Create Via’s first Motion Design System: Document and build a comprehensive library of motion patterns and kinetic behaviors that scale across our marketing and product touchpoints.
- Establish AI-native workflows: Use AI to elevate our creativity, scale our output, and reduce production cycles.
- Bring interactive products to life: Bridge the gap between marketing and product by designing delightful micro-interactions and UX motion. Implement animations natively using tools like Lottie or Rive.
- Cross-functional collaboration: Work with stakeholders (marketing, business, product) to manage and execute projects internally, or with video production partners.
- Mentorship and development: Support creative peers so they develop their understanding of motion and AI craft to elevate the entire design organization.
Who You Are
- A world-class motion and video designer with a portfolio demonstrating exceptional talent, regardless of your years of formal experience. You understand foundational animation principles (timing, physics, easing, weight).
- An expert in translating complex technical concepts (i.e., data science visualizations, technical product infrastructure flows, process optimization algorithms) into intuitive and impactful motion graphics.
- A big-picture thinker who can seamlessly move between high-level conceptualization and pixel-perfect execution, under tight deadlines.
- An expert at generative AI motion and keep refining your Claude / Gemini set-up.
- You know which model to pick to get the best out of a project (Nano Banana, Runway, Kling, Seedance).
- You have experimented with node-based generative workflow (ComfyUI, Krea.ai, Weave) and understand the best creative workflow for a given project.
- Proficient with After Effects and the Creative Suite, and interaction design tools like Rive.
- Understanding of 3D softwares like Cinema 4D/Blender is welcome.
What Catches Our Eye
- A great reel: We care about the quality of the output, not the number of years on your resume.
- Great stories: Move hearts & minds.
- AI workflows: We look for examples or case studies showing how you've integrated AI tools into a professional pipeline to drastically reduce production time while increasing visual impact.
- Systems over standalones: Evidence of having built and documented comprehensive Motion Design Systems.
- Motion into Interaction design: Real-world examples of your motion work living natively inside a digital product or app.
- An obsession with the details: An uncompromising eye for the invisible elements of motion: perfect easing curves, realistic physics, rhythmic timing, and weight.