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Membership Data Analyst - AAA Club Alliance
Data Analyst
Data‑driven analyst focused on membership metrics, leveraging Python, SQL, and Tableau to uncover trends, build audience models, and support budgeting and forecasting for acquisition and retention initiatives.
About the role
Key Responsibilities
- Conduct statistical analyses to identify variances, trends, and correlations in member demographics, purchasing behaviors, product utilization, and retention rates.
- Build and refine target audience models for membership acquisition and salvage campaigns using data‑driven insights.
- Assist in membership budget planning, forecasting, and reporting, ensuring accurate financial projections.
- Develop interactive dashboards and visualizations in Tableau to communicate findings to stakeholders.
- Collaborate with cross‑functional teams to translate business questions into analytical solutions.
Requirements
- Proficiency in Python for data manipulation, statistical modeling, and automation.
- Strong SQL skills for data extraction and transformation from relational databases.
- Experience creating dashboards and reports in Tableau.
- Solid understanding of statistical analysis techniques and data modeling principles.
- Excellent communication skills and ability to present complex insights to non‑technical audiences.
Skills
pythonsqltableauexcel