Media Data Analysis Associate Lead Barcelona, Catalu a, ES - Bayer

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Media Data Analysis Associate Lead

Role Summary:The Media Data Analysis Associate Lead is a dedicated I&A role embedded in Enterprise Media, Content and Creative Acceleration work teams to strengthen how BCH manages and optimizes ~€400M+ in digital media investments. The role brings objective, versatile and data-driven measurement to learning agendas, validation methodologies and supports in data analysis for media decisions across key partners including Google, Meta and IPG/Omnicom/BOND.

This role acts as a neutral analytical counterbalance to partner recommendations, validates that guidance shared with country clusters is incremental, scalable and evidence-based, and equips BCH to lead more credible partner conversations with stronger subject matter expertise on measurement, data, clarity and confidence. This role is part of Media & Creative Effectiveness capability vertical within Insights & Analytics (I&A) Home.

Key Responsibilities

• Validate and challenge partner and agency recommendations on media mix, formats and optimizations to ensure they are incremental, value-accretive and not solely platform-driven.
• Translate media and measurement insights from MMM, CPLT and other measurement approaches into clear, globally scalable guidance and act as a neutral advocate behind recommendations shared with clusters/countries.
• Define fit-for-purpose measurement approaches across MMM deep dives, experiments, lift studies and other validation methods, ensuring consistency and comparability across markets and platforms.
• Prioritize learning agendas with partners, validate test-and-learn results, and accelerate scaling of proven media strategies across markets.
• Support BCH in partner management by strengthening ROI-focused conversations, validating new tools, betas and innovations, and improving confidence in digital investment decisions.
• Support integrated performance platform development lead on coordination across multiple performance commercial data sources.

Key Working Relation

• Internal: Enterprise Media, Content and Creative Acceleration work teams
• I&A Home and Media & Creative Effectiveness Lead
• Enterprise and cluster marketing, media and commercial teams
• IT / Data Engineering & Data Science teams

External: