MarTech AI Expert

Why USAA ?

At USAA , our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA , where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Leads the design and application of AI within the MarTech & AdTech ecosystems, serving as both a strategic leader and hands-on practitioner who translates emerging AI capabilities into scalable marketing solutions. Defines agent roles, scopes, and inter-agent orchestration to enable seamless automation across content, workflow, and decisioning processes, while ensuring responsible and effective use of generative AI. Partners closely with business, technology, data and modeling, and risk stakeholders to advance Marketing AI practices through governance frameworks and AI councils, ensuring alignment with enterprise standards, compliance, and ethical AI use. Drives innovation and adoption by embedding AI into core marketing platforms and workflows, accelerating efficiency, personalization, and customer impact while continuously evolving capabilities in line with industry advancements.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

What you'll do:

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
• Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer 'needs' and 'wants' as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.
• Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
• Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
• Continuously leverages expert data-driven problem-solving techniques and analytical r