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Manager, SEO (AI Search)

WPP Media is seeking a Manager, SEO (AI Search) to lead and execute impactful SEO & GEO strategies for high-profile clients in Hong Kong. This role involves managing projects, developing next-generation SEO/GEO offerings in the AI-search era, and overseeing technical SEO, content optimization, and team leadership.

About the role

Role Summary and Impact

WPP Media Hong Kong is seeking a Manager, SEO (AI Search) to join our team. This role is responsible for leading impactful SEO & GEO strategies for high-profile clients, where your expertise will directly translate into significant, measurable results and tangible business growth. You will be instrumental in the effective delivery of client SEO & GEO services, contributing to projects, and playing a key role in building and evolving our next-generation SEO/GEO offerings in the AI-search era.

Core Responsibilities

SEO/GEO Strategy & Execution: Take full ownership of existing SEO & GEO projects, ensuring smooth execution and the effective delivery of client services to drive measurable growth and exceed client expectations.
Client Partnership: Act as an evangelist for the complete SEO/GEO offering to partner with our Clients team. Build and maintain strong relationships with key stakeholders to ensure the delivery of existing business, maintain quality, and support new business acquisition.
Technical SEO & Content: Serve as a knowledge owner for SEO and AI Search. Conduct complex website audits and oversee content creation and optimization in both Chinese and English.
Innovation & Development: Support the further development of SEO/GEO as a discrete offering. Contribute to enhancing our proprietary SEO/GEO tools and product suite to complement our media and paid advertising solutions, including the integration of AI into SEO workflows.
Sales & Operations: Refine the sales proposition and support processes for delivery. Assist the Director, SEO in creating sales proposals, support RFPs, and identify upsell and cross-sell opportunities.
Team Leadership: Train, manage, mentor, and develop direct reports to ensure they are successful in their roles and grow in their careers.

Required Skills & Experience

5+ years of extensive experience in core SEO.
Strong technical SEO foundation with experience in conducting complex website audits.
Proven experience in content creation and optimization in both Chinese and English.
Comfortable handling large amounts of data and able to effectively visualize data into clear insights.
A strategic thinker who sees the big picture, yet pays attention to detail and takes pride in accuracy.
A resourceful and continuous learner.
Fluency in spoken and written English and Cantonese (Traditional/Simplified).

Desired Skills & Experience

Experience leveraging SEO, GEO, and AI tools to track search performance, measure visibility in AI overviews, and streamline workflows.
A natural curiosity towards generative AI and how it is reshaping search behavior and content discovery. Possesses a working knowledge of AI agents, AI-led workflows, and a strong drive to understand what influences AI-generated results.
Hands-on experience using industry-standard SEO/GEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
Knowledge of Python or SQL for data analysis is preferable but not essential.

About the role

Role Summary and Impact

Core Responsibilities

SEO/GEO Strategy & Execution: Take full ownership of existing SEO & GEO projects, ensuring smooth execution and the effective delivery of client services to drive measurable growth and exceed client expectations.
Client Partnership: Act as an evangelist for the complete SEO/GEO offering to partner with our Clients team. Build and maintain strong relationships with key stakeholders to ensure the delivery of existing business, maintain quality, and support new business acquisition.
Technical SEO & Content: Serve as a knowledge owner for SEO and AI Search. Conduct complex website audits and oversee content creation and optimization in both Chinese and English.
Innovation & Development: Support the further development of SEO/GEO as a discrete offering. Contribute to enhancing our proprietary SEO/GEO tools and product suite to complement our media and paid advertising solutions, including the integration of AI into SEO workflows.
Sales & Operations: Refine the sales proposition and support processes for delivery. Assist the Director, SEO in creating sales proposals, support RFPs, and identify upsell and cross-sell opportunities.
Team Leadership: Train, manage, mentor, and develop direct reports to ensure they are successful in their roles and grow in their careers.

Required Skills & Experience

5+ years of extensive experience in core SEO.
Strong technical SEO foundation with experience in conducting complex website audits.
Proven experience in content creation and optimization in both Chinese and English.
Comfortable handling large amounts of data and able to effectively visualize data into clear insights.
A strategic thinker who sees the big picture, yet pays attention to detail and takes pride in accuracy.
A resourceful and continuous learner.
Fluency in spoken and written English and Cantonese (Traditional/Simplified).

Desired Skills & Experience

Experience leveraging SEO, GEO, and AI tools to track search performance, measure visibility in AI overviews, and streamline workflows.
A natural curiosity towards generative AI and how it is reshaping search behavior and content discovery. Possesses a working knowledge of AI agents, AI-led workflows, and a strong drive to understand what influences AI-generated results.
Hands-on experience using industry-standard SEO/GEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
Knowledge of Python or SQL for data analysis is preferable but not essential.