Manager, Digital Product CCL - Carnival Cruise Line

The Digital Product Manager oversees the development, launch, and support of Guest Technology digital products as well as the relationship with external and internal teams throughout booked, onboard, and post cruise guest journey. This role encompasses the entire end-to-end Product Management lifecycle including developing new capabilities, serving as the Product Owner, and collaborating with business stakeholders, Shipboard Staff, guests, engineering, QA, IT, network and other technology teams. The Digital Product Manager leads idea generation, evaluation, product definition, UX/UI design, roadmap prioritization, engineering & development, ship rollout, measurement, and analytics. This role balances both strategy and execution, offering the opportunity to interact with all functions, manage the development of diverse products, and deliver significant, positive results for the business.

Essential Functions:

Oversees the product development lifecycle from ideation to launch. Prioritizes features, sets clear requirements, manages the product backlog, actively participates in Scrum ceremonies, and ensures timely delivery of high-quality products.

Develops and communicates a clear product strategy and vision. Creates and maintains a product roadmap that aligns with company goals and consumer needs.

Partners with cross-functional team and stakeholders – including engineering, design, CRM, content, and revenue management – throughout the end-to-end process to ensure alignment and successful product delivery.

Works closely with our UX/UI design team to develop an intuitive and engaging user experience. Conducts usability testing and gathers user feedback to make data-driven decisions for product enhancements that achieve desired business outcomes.

Establishes and monitors key business metrics to measure success. Analyzes data to identify product improvement areas. Gathers feedback from consumers, stakeholders, and developers to understand customer pain points, business needs, and the competitive landscape.

Prepares and presents regular business updates to stakeholders in-person and in-writing. Creates business reports, training/troubleshooting guides, and related product documentation and presentations.

Promotes continuous improvement by regularly reviewing processes, tools, and methodologies. Implements best practices and drives innovation within the product management team. Performs other duties as assigned.

Knowledge, Skills & Abilities: