remote
Manager, Audiences & Data Strategy - Colgate Palmolive
Software Engineer
Lead cross‑functional teams to build audience insights and data‑driven strategies, leveraging SQL, data visualization, and marketing analytics to optimize customer engagement and drive business growth.
About the role
Key Responsibilities
- Develop and execute audience segmentation frameworks that inform marketing, product, and sales initiatives.
- Lead data analysis projects using SQL and advanced analytics to uncover actionable insights.
- Create compelling visualizations and dashboards to communicate findings to senior stakeholders.
- Collaborate with marketing, product, and sales teams to translate data insights into strategic initiatives.
- Manage data governance practices, ensuring data quality, privacy, and compliance.
Requirements
- 5+ years of experience in data strategy, audience analytics, or related roles.
- Proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and analytics platforms.
- Strong understanding of marketing metrics and customer lifecycle.
- Excellent communication skills with the ability to present complex data to non‑technical audiences.
- Experience managing cross‑functional projects and driving data‑driven decision making.