remote
Manager, Analytics - Global Clients - WPP Media
Software Engineer
Lead global client analytics initiatives, driving data‑driven insights and strategic recommendations using SQL, Python, Tableau, and machine learning to optimize media performance and unlock growth opportunities.
About the role
Key Responsibilities
- Design, develop and maintain advanced analytics solutions for global media clients, translating business objectives into actionable data models.
- Lead cross‑functional teams to deliver insights on media performance, audience segmentation, and ROI, using SQL, Python, and Tableau.
- Collaborate with client stakeholders to define KPIs, develop dashboards, and present findings that inform media strategy and investment decisions.
- Implement machine learning techniques to predict campaign outcomes, optimize spend, and uncover new growth opportunities.
- Ensure data quality, governance, and compliance across all analytics projects, driving continuous improvement in processes and tools.
Requirements
- 10+ years of experience in analytics, data science, or related fields within media or advertising.
- Proficiency in SQL, Python, and Tableau, with a strong track record of building scalable analytics pipelines.
- Hands‑on experience with machine learning frameworks and predictive modeling.
- Excellent communication skills and ability to translate complex data into clear, actionable insights for senior stakeholders.
- Strong project management skills and a collaborative mindset in a fast‑paced, global environment.
Skills
analyticssqlpythontableaumachine learning